what we can
do for you
We guide and represent four key audiences across the sports ecosystem:
Our Services
For Brands
Helping brands enter and grow in sport with clarity, bold moves, and measurable impact.
We support brands in every step of their sports journey — from defining the role of sport in the marketing mix, to selecting the right properties, negotiating the best deals, and activating platforms that truly resonate with fans. Our services include:
Strategy & Portfolio Design: defining objectives, mapping opportunities, and building the right investment model.
Partnership Sourcing & Negotiation: identifying and securing the right partners, valuation, and deal structures.
Activation Architecture & Delivery: turning rights into powerful platforms through storytelling, experiences, talent, and content.
Measurement & Optimization: setting KPIs, measuring impact, and optimizing investments season after season.
For Ad Agencies
Bringing sports expertise to empower agencies and unlock creative potential.
We work as partners to agencies, adding sports intelligence and practical know-how to creative ambition. By ensuring feasibility and maximizing impact, we help agencies win pitches and deliver standout campaigns. Our services include:
Strategic Advisory for Major Campaigns: from briefing to creative review, ensuring impact and compliance.
Specialist Expertise for RFPs/Pitches: valuation, category insights, and winning narratives aligned with rights-holder rules.
Dealmaking & Intermediation: connecting agencies to properties, athletes, legends, and creators with speed and credibility.
Rights & Compliance Guardrails: pre-checking feasibility to save time and protect creative ideas.
For Sports Entities & Rights Holders
Helping rightsholders define, package, and unlock the true value of their assets.
We combine the buyer’s perspective with commercial expertise to help rightsholders maximize value and build stronger partnerships. Our services include:
Commercial Strategy: portfolio design, category definition, pricing, packaging, and go-to-market planning.
Commercial Representation: prospecting, pitching, negotiations, and governance support until deals are signed and delivered.
For Products & Services Providers
Opening new business for sports-focused products, platforms, and services.
We help companies operating in the sports ecosystem — from global licensors to cutting-edge tech providers — expand their business and connect with the right opportunities. Our services include:
Go-to-Market & Growth Strategy: market entry, pricing, channels, and local partnerships.
Commercial Partnerships: connecting with brands, rightsholders, media, and retailers.
Licensing & Merchandising: portfolio design, category structures, and compliance.
Technology & Data: positioning, pilots, and proof-of-concepts with clubs, leagues, and broadcasters.
Representation: pipeline building, senior introductions, negotiations, and deal support.
Our Services
For Brands
Helping brands enter and grow in sport with clarity, bold moves, and measurable impact.
We support brands in every step of their sports journey — from defining the role of sport in the marketing mix, to selecting the right properties, negotiating the best deals, and activating platforms that truly resonate with fans. Our services include:
Strategy & Portfolio Design: defining objectives, mapping opportunities, and building the right investment model.
Partnership Sourcing & Negotiation: identifying and securing the right partners, valuation, and deal structures.
Activation Architecture & Delivery: turning rights into powerful platforms through storytelling, experiences, talent, and content.
Measurement & Optimization: setting KPIs, measuring impact, and optimizing investments season after season.
For Ad Agencies
Bringing sports expertise to empower agencies and unlock creative potential.
We work as partners to agencies, adding sports intelligence and practical know-how to creative ambition. By ensuring feasibility and maximizing impact, we help agencies win pitches and deliver standout campaigns. Our services include:
Strategic Advisory for Major Campaigns: from briefing to creative review, ensuring impact and compliance.
Specialist Expertise for RFPs/Pitches: valuation, category insights, and winning narratives aligned with rights-holder rules.
Dealmaking & Intermediation: connecting agencies to properties, athletes, legends, and creators with speed and credibility.
Rights & Compliance Guardrails: pre-checking feasibility to save time and protect creative ideas.
For Sports Entities & Rights Holders
Helping rightsholders define, package, and unlock the true value of their assets.
We combine the buyer’s perspective with commercial expertise to help rightsholders maximize value and build stronger partnerships. Our services include:
Commercial Strategy: portfolio design, category definition, pricing, packaging, and go-to-market planning.
Commercial Representation: prospecting, pitching, negotiations, and governance support until deals are signed and delivered.
For Products & Services Providers
Opening new business for sports-focused products, platforms, and services.
We help companies operating in the sports ecosystem — from global licensors to cutting-edge tech providers — expand their business and connect with the right opportunities. Our services include:
Go-to-Market & Growth Strategy: market entry, pricing, channels, and local partnerships.
Commercial Partnerships: connecting with brands, rightsholders, media, and retailers.
Licensing & Merchandising: portfolio design, category structures, and compliance.
Technology & Data: positioning, pilots, and proof-of-concepts with clubs, leagues, and broadcasters.
Representation: pipeline building, senior introductions, negotiations, and deal support.
Our Services
For Brands
Helping brands enter and grow in sport with clarity, bold moves, and measurable impact.
We support brands in every step of their sports journey — from defining the role of sport in the marketing mix, to selecting the right properties, negotiating the best deals, and activating platforms that truly resonate with fans. Our services include:
Strategy & Portfolio Design: defining objectives, mapping opportunities, and building the right investment model.
Partnership Sourcing & Negotiation: identifying and securing the right partners, valuation, and deal structures.
Activation Architecture & Delivery: turning rights into powerful platforms through storytelling, experiences, talent, and content.
Measurement & Optimization: setting KPIs, measuring impact, and optimizing investments season after season.
For Ad Agencies
Bringing sports expertise to empower agencies and unlock creative potential.
We work as partners to agencies, adding sports intelligence and practical know-how to creative ambition. By ensuring feasibility and maximizing impact, we help agencies win pitches and deliver standout campaigns. Our services include:
Strategic Advisory for Major Campaigns: from briefing to creative review, ensuring impact and compliance.
Specialist Expertise for RFPs/Pitches: valuation, category insights, and winning narratives aligned with rights-holder rules.
Dealmaking & Intermediation: connecting agencies to properties, athletes, legends, and creators with speed and credibility.
Rights & Compliance Guardrails: pre-checking feasibility to save time and protect creative ideas.
For Sports Entities & Rights Holders
Helping rightsholders define, package, and unlock the true value of their assets.
We combine the buyer’s perspective with commercial expertise to help rightsholders maximize value and build stronger partnerships. Our services include:
Commercial Strategy: portfolio design, category definition, pricing, packaging, and go-to-market planning.
Commercial Representation: prospecting, pitching, negotiations, and governance support until deals are signed and delivered.
For Products & Services Providers
Opening new business for sports-focused products, platforms, and services.
We help companies operating in the sports ecosystem — from global licensors to cutting-edge tech providers — expand their business and connect with the right opportunities. Our services include:
Go-to-Market & Growth Strategy: market entry, pricing, channels, and local partnerships.
Commercial Partnerships: connecting with brands, rightsholders, media, and retailers.
Licensing & Merchandising: portfolio design, category structures, and compliance.
Technology & Data: positioning, pilots, and proof-of-concepts with clubs, leagues, and broadcasters.
Representation: pipeline building, senior introductions, negotiations, and deal support.
How We Play
Through deep industry expertise and a trusted network across the industry, we are uniquely positioned to secure the right partnerships for you — ensuring clarity and efficiency while avoiding waste, fragmentation, and missteps in sponsorships and activations.
we are a Business Driving Core, supported by Brand Strategy Vision.
Specialized World-Class Partner Network
How We Play
Through deep industry expertise and a trusted network across the industry, we are uniquely positioned to secure the right partnerships for you — ensuring clarity and efficiency while avoiding waste, fragmentation, and missteps in sponsorships and activations.
we are a Business Driving Core, supported by Brand Strategy Vision.
Specialized World-Class Partner Network
How We Play
Through deep industry expertise and a trusted network across the industry, we are uniquely positioned to secure the right partnerships for you — ensuring clarity and efficiency while avoiding waste, fragmentation, and missteps in sponsorships and activations.
we are a Business Driving Core, supported by Brand Strategy Vision.
Specialized World-Class Partner Network
TALK TO US ↗
TALK TO US ↗
TALK TO US ↗
YOUR
FIRST
STOP
SHOP
℗
TO GET INTO SPORTS
2025 Playmaker, Sports For Brands – a company registered in São Paulo-SP, Brazil. All rights reserved.
YOUR
FIRST
STOP
SHOP
℗
TO GET INTO SPORTS
2025 Playmaker, Sports For Brands – a company registered in São Paulo-SP, Brazil. All rights reserved.