who's playmaker
Playmaker is a business driving core in sports, guided by a sharp strategic vision of how great brands think, act, and grow — forged through years of deep expertise in the industry, helping some of the world’s most iconic sponsors claim their territory.
We are the first stop for brands that want to enter or make a deeper impact in sports, built to help you win with clarity, bold moves, and real results.
about us
Playmaker was founded by Felipe Soalheiro, a seasoned leader in sports marketing with nearly two decades of experience connecting global brands to the world’s most powerful sports platforms.
Throughout his career, Soalheiro has advised and negotiated over R$ 1 billion in sponsorship agreements for some of the world’s most iconic sponsors and rights holders — from FIFA, CONMEBOL, CBF, the NBA and the NFL to major clubs, events and athletes. He has worked alongside leading brands such as Budweiser, Coca-Cola, Nike, Visa, Mastercard, Heineken, P&G, Samsung, EA Sports, Santander, Itaú and many others, leading sponsorship strategies, negotiations, and innovative activations that delivered cultural relevance and measurable business impact.
As the Founder & CEO of Playmaker, Soalheiro brings this expertise, network, and strategic clarity to help brands navigate sports with confidence and purpose. Our vision is to make Playmaker the first stop shop for companies that want to enter sports or make a deeper impact — always with clarity, bold moves, and real results.
